Pricing
Kit pricing, plan by plan
By FlockStackPublished
Kit has a Free plan for up to 10,000 subscribers and two paid plans, Creator and Pro, priced by the size of your list. At 10,000 subscribers Creator is $139 a month billed monthly, or $1,390 a year billed yearly, per Kit's pricing page read on October 21, 2026. No plan limits how many emails you send.
The Free plan
Per Kit's help center, the Free plan has no limit on forms, landing pages or broadcasts, one user, email support, API access, tags and segments, and two-subject-line A/B tests. It can sell digital products, paid newsletters and tips, at the fee below. It has no visual automations, sequences or RSS campaigns, and Kit's branding stays on what you publish. Automations and sequences you have already built stop running if you move down to Free.
Creator and Pro, by list size
Creator adds visual automations, sequences and RSS campaigns. Pro adds subscriber engagement scoring, engagement analytics and deliverability reporting. The table shows Creator billed monthly, Creator billed yearly (the price for the year) and Pro billed monthly, for up to the number of subscribers in the first column. Kit moves you up a tier automatically as your list grows; moving down is your choice and takes effect on your next billing date.
| Subscribers, up to | Creator, monthly billing | Creator, yearly billing | Pro, monthly billing |
|---|---|---|---|
| 1,000 | $39 | $390 a year | $79 |
| 3,000 | $59 | $590 a year | $99 |
| 5,000 | $89 | $890 a year | $139 |
| 8,000 | $119 | $1,190 a year | $169 |
| 10,000 | $139 | $1,390 a year | $189 |
| 15,000 | $169 | $1,690 a year | $249 |
| 20,000 | $189 | $1,890 a year | $269 |
| 25,000 | $199 | $1,990 a year | $279 |
Kit's pricing page lists more list sizes than these, up to 105,000 subscribers and beyond. Yearly billing is "two months free" in Kit's help center. Kit's page also showed a first-year offer on Pro annual plans when we read it, which ends on November 7, 2026 and isn't in the table. The Pro prices here are Kit's standard ones, and the terms of the offer were not readable on the page.
Who counts toward the bill
Only confirmed subscribers count, per Kit's help center. Unconfirmed, unsubscribed, complained, bounced and blocked subscribers don't. Cold subscribers do count: those with no open or click in 90 days, or 30 days for someone who joined recently. A list full of silent addresses costs as much as an engaged one.
The fee on sales
Kit sells digital products, paid newsletters, recurring subscriptions and tips on every plan. Its help center lists 3.5% + $0.30 per transaction, with card processing included and no monthly fee. The pricing page describes this as Kit keeping 0.6% beside the card fee, and the commerce page says 0.6% plus card processing, so the pages don't agree on how to read it; this post uses the figure on the help page. Payouts go through a Stripe account Kit manages for you, weekly, and PayPal isn't offered. Kit's paid recommendations in its Creator Network, on Creator and Pro, carry a separate 23.5% fee.
The 2025 price change
Kit's letter of September 8, 2025 announced its first price increase in 12 years. New customers got the new prices that day, and existing customers saw them on the first billing date after October 15, 2025, with at least 30 days' notice. Kit says plan limits and features did not change.
Other costs
A dedicated IP costs $250 a month, per Kit's help center, and Kit recommends it only for senders with a large, steady volume and a strong reputation. Kit's MCP server, which its help center calls AI Connectors, is on Creator and Pro. Its API is on every plan, with rate limits of 120 requests a minute for an API key and 600 for an OAuth token.
What this post leaves out
It lists Kit's standard prices in US dollars, read on October 21, 2026 on the pages linked above. Taxes are extra, and Kit's first-year offers are not in the tables. Check Kit's pricing page before you decide. To compare what a newsletter costs on Kit with FlockStack at your own list size, see FlockStack vs Kit or the newsletter cost calculator. FlockStack is not affiliated with Kit.
Sources
- Kit's pricing page: the plans, the price by list size for Creator and Pro, the Free plan, the transaction fee and the answer on sending limits: kit.com, checked
- Kit's help center on the Free plan: what is included and what needs a paid plan: help.kit.com, checked
- Kit's help center on billing: which subscribers count, the tiers, and the 2025 price update: help.kit.com, checked
- Kit's help center on subscriber statuses: when a subscriber is cold: help.kit.com, checked
- Kit's help center on selling digital products and paid newsletters: the fee, payouts and what each plan includes: help.kit.com, checked
- Kit's letter on its 2025 pricing update: kit.com, checked
- Kit's page on the Pro plan, with the end date of its first-year offer: kit.com, checked
Questions
- Is Kit free?
- Yes, up to 10,000 subscribers. Per Kit's pricing page and help center, read on October 21, 2026, the Free plan has no limit on forms, landing pages or broadcasts, one user, email support, API access, and the ability to sell digital products, paid newsletters and tips. It has no visual automations, sequences or RSS campaigns, and Kit branding stays.
- How much does Kit cost for 10,000 subscribers?
- On Creator, per the table on this page, $139 a month billed monthly or $1,390 a year billed yearly, and $189 a month on Pro billed monthly. A list of 10,000 or fewer also fits the Free plan, which has no automations.
- How much does Kit take of sales?
- Kit's help center lists 3.5% + $0.30 per transaction on every plan, with card processing included and no monthly fee. Its pricing page describes the same fee as Kit keeping 0.6% beside the card fee, and its commerce page says 0.6% plus card processing, so check which applies before you rely on it.
- Which subscribers count toward Kit's bill?
- Confirmed subscribers, cold ones included. Per Kit's help center, unconfirmed, unsubscribed, complained, bounced and blocked subscribers don't count. A subscriber is cold after 90 days without an open or click, or 30 days for a new one.
- Does Kit limit how many emails I send?
- Per its pricing page, no plan has a sending limit. The price follows the number of subscribers.
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