Pricing
Mailchimp pricing, plan by plan
By FlockStackPublished
Mailchimp has a Free plan and three paid plans, and the paid ones are priced by the number of contacts you hold. At 10,000 contacts the regular monthly rate is $110 for Essentials, $135 for Standard and $350 for Premium, per Mailchimp's pricing page read on October 21, 2026. Each plan also limits how many emails you can send in a month.
The Free plan
The Free plan holds 250 contacts, 500 sends a month and 250 a day, per Mailchimp's help center. It has one audience and one seat, and email support for the first 30 days. It keeps Mailchimp's branding, and it has no scheduling, A/B tests, dynamic content or advanced segmentation. Its automation flows are a preview. Go over the contact or send limit and live sends stop until you upgrade or shrink the list.
The paid plans, by contacts
The table shows each plan's regular monthly price, the one Mailchimp's page shows as "starts at", for up to the number of contacts in the first column. "Not listed" means the pricing page shows no price at that size, not that the plan is free.
| Contacts, up to | Essentials | Standard | Premium |
|---|---|---|---|
| 500 | $13 | $20 | $350 |
| 1,500 | $26.50 | $45 | $350 |
| 2,500 | $45 | $60 | $350 |
| 5,000 | $75 | $100 | $350 |
| 10,000 | $110 | $135 | $350 |
| 15,000 | $180 | $230 | $465 |
| 20,000 | $230 | $285 | $535 |
| 25,000 | $270 | $310 | $620 |
| 30,000 | $300 | $340 | $685 |
| 40,000 | $340 | $410 | $750 |
| 50,000 | $385 | $450 | $815 |
| 75,000 | Not listed | $630 | $900 |
| 100,000 | Not listed | $800 | $1,025 |
| 130,000 | Not listed | Not listed | $1,150 |
| 150,000 | Not listed | Not listed | $1,325 |
| 200,000 | Not listed | Not listed | $1,600 |
Premium is a flat $350 up to 10,000 contacts. Above 200,000 contacts, Mailchimp's pricing page sends you to sales. Per its plan comparison, Essentials tops out at 50,000 contacts and Standard at 100,000, and annual plans for Standard and Premium above 10,000 contacts are arranged through sales. No yearly price is on the page, so the table is monthly billing only.
What each plan includes
- Essentials has automation flows of up to 4 steps, basic segmentation and 3 seats.
- Standard adds advanced segmentation and flows of up to 200 points with multiple start points and branching.
- Premium has the highest send limit of the three, 15 times the band's contacts.
- Tags are on every plan.
The send limit
Each paid plan limits monthly sends to a multiple of the band's contacts: 10 times on Essentials, 12 times on Standard and 15 times on Premium. At the 10,000-contact band, that is 100,000 sends on Essentials. A weekly newsletter to the whole band uses about four times the contacts, so the limit rarely binds for it. A newsletter that sends every day can reach it.
Past a limit, Mailchimp's help center says the service continues on a paid plan and the excess is billed, in add-on blocks of contacts. A Standard block of 1,000 contacts includes 12,000 sends. The price of a block is shown only when you are signed in, so this post doesn't give it.
What counts as a contact
Per the help center, subscribed, unsubscribed and non-subscribed contacts count toward a plan's contact limit. Cleaned, pending, archived and deleted contacts don't. Your bill follows the peak contact total in the billing period, so removing contacts in the middle of a cycle doesn't lower that cycle's bill. A list with many old unsubscribes can cost more than its active readers suggest.
The first-year offer
Mailchimp's pricing page advertises 15% off the first 12 months from 10,000 contacts. Its terms say the offer is for new customers, or free-plan accounts under 90 days old, in certain countries. The table above is the regular rate, without the offer, which is what the price becomes after the first year.
Other ways to pay
Mailchimp also lists a 14-day free trial of Standard or Essentials, and a Pay As You Go plan in which each send costs a credit. Its help center says credits expire after 12 months and that the plan isn't available in every region.
What this post leaves out
It lists Mailchimp's regular monthly prices in US dollars, read on October 21, 2026 on the pages linked above. Prices differ by region and currency, and taxes are extra. It does not cover Mailchimp's websites, commerce or SMS products, or its add-ons. Check Mailchimp's pricing page before you decide. To compare what a newsletter costs on Mailchimp with FlockStack at your own list size, see FlockStack vs Mailchimp or the newsletter cost calculator. FlockStack is not affiliated with Mailchimp.
Sources
- Mailchimp's pricing page: the plans, the monthly price by contacts, the send limits, the first-year offer and the Free plan: mailchimp.com, checked
- Mailchimp's plan comparison: send limits, automation flows, segmentation, and the largest audience each plan holds: mailchimp.com, checked
- Mailchimp's help center on pricing plans: the Free plan's limits and the definitions of a contact and a send: mailchimp.com, checked
- Mailchimp's help center on additional charges: add-on contact blocks, and billing on the peak contact total: mailchimp.com, checked
- Mailchimp's help center on the Pay As You Go plan: credits, expiry and packs: mailchimp.com, checked
- Mailchimp's promotional offer terms: the first-year discount for larger audiences: mailchimp.com, checked
Questions
- Is Mailchimp free?
- Yes, up to a point. Per Mailchimp's help center and pricing pages, read on October 21, 2026, the Free plan holds 250 contacts and 500 sends a month, with a limit of 250 a day. It has one audience and one seat, keeps Mailchimp branding, and has no scheduling, A/B tests or advanced segmentation. Sending pauses if you pass a limit.
- How much does Mailchimp cost for 10,000 contacts?
- At the regular monthly rate, per the table on this page, Essentials is $110, Standard is $135 and Premium is $350 for up to 10,000 contacts. Mailchimp advertises 15% off the first 12 months from 10,000 contacts, which is not in those prices.
- Does Mailchimp charge for unsubscribed contacts?
- It counts them toward a plan's contact limit. Per its help center, subscribed, unsubscribed and non-subscribed contacts count, and cleaned, pending, archived and deleted contacts don't. The bill follows the peak contact total in the billing period.
- What happens if I send more than my plan allows?
- Per Mailchimp's help center, the service is not interrupted on a paid plan. Mailchimp charges for add-on blocks of contacts, and its pricing page says the excess is billed automatically. The price of a block is shown only when you are signed in, so this post doesn't give it.
- Is there a way to pay per send instead?
- Mailchimp has a Pay As You Go plan. Per its help center, each send costs one credit, test and automation sends included, credits expire after 12 months, and packs start at 5,000 credits. The price of a credit is shown at purchase, and the plan isn't available in every region.
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